This is the latest edition of the Google Trends newsletter, with a focus today on Coachella.
For more insights and data storytelling on how the world is searching, follow us on Twitter @GoogleTrends and Instagram @googletrends. All data is correct at the time of writing.
Daily Quiz
Which No Doubt song is more searched in the US since 2004?
Don’t Speak or Spiderwebs?
Coachella Performances
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“coachella fortnite” is the top trending Coachella search over the past day in the US
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Hatsune Miku and Sabrina Carpenter are the top trending Coachella 2024 performers over the last week in the US
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“coachella weekend 2” has been more searched than “weekend 1” since 2011, the first year the Coachella Music and Arts Festival expanded to two weekends
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Global search interest in holography spiked +480% in April 2012, reaching an all time high, when a Tupac Shakur hologram joined Snoop Dogg and Dr. Dre on the Coachella main stage
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With the exception of 2020 and 2021, searches for “surprise guests” and “lineup” in the US have spiked every April for the past 10 years
Top Coachella 2024 performers
since the lineup was announced on January 16 2024, US
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No Doubt
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Hatsune Miku
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Lana Del Rey
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Peso Pluma
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LE SSERAFIM
Most searched Coachella performers
of all time, US
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Beyoncé
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Tupac (hologram)
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Frank Ocean
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Kanye West
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Harry Styles
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The Weeknd
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BLACKPINK
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Billie Eilish
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Ariana Grande
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Daft Punk
Coachella Fashion
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“hair bow stacking” searches related to Coachella have nearly doubled over the past week in the US
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“white combat boots” and “cowboy boots” are the top trending boot styles searched with Coachella over the past week in the US
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“hoka clifton 9” and “adidas ultra boost” are the top trending shoe models searched with Coachella over the past week in the US
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“james charles coachella outfit” and “selena gomez coachella outfit” are the top trending coachella celebrity “outfit” searches over the past month in the US
GRAPH: With the exception of 2020 and 2021, when many festivals were cancelled due to the COVID-19 pandemic, US search interest in “festival outfits” has increased year over year since 2010
Top trending Coachella apparel
past week, US
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Overalls
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Parachute pants
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White skirt
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Denim romper
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Denim set
Top trending Coachella clothing accessories
past week, US
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Coach purse
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Loop earplugs
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Ray Ban sunglasses
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Brown bandana
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Trucker hat
Top Coachella outfit styles
past month, US
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Sporty
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Rave
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Boho
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Western
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Y2K
Daily Quiz Answer
% of both topics search interest combined
Simon Rogers
Data Editor, Google
with Katie Seaton